51% of online shoppers use two or more devices for shopping online: Criteo Report
The report reveals that 51 % of online shoppers in India use two or more devices for shopping; highlighting a clear need for retailers to deepen their understanding of cross-device consumer behavior trends. The data can also be used to align their marketing strategies to maximize the ROI.
Commenting on the report, Dushyant Sapre, Commercial Director, Criteo said, “India’s online shoppers have seen a paradigm shift in last decade. The fierce competition of online players, increase of smartphones usage and internet penetration have resulted in an extended customer online journey across devices”.
He further added, “Adoption of a cross-device measurement strategy is a critical imperative for all retailers. Marketers not only need to adopt cross-device measurement to ensure proper attribution, but also to ensure their spend is optimized for the channels delivering the highest performance. Retailers who are able to deliver a seamless and personalized customer experience across devices will stand out from the crowd.”
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