Adar Poonawalla to spearhead clean Pune initiative
The Adar Poonawalla Clean City Movement (APCCM) is a green initiative with a sole purpose to make Indian cities more livable through efficient and green waste management.
This is first-of-its-kind Public Private Partnership towards scientific waste management in association with the Pune Municipal Corporation and NobleExchange Environment Solutions.
This initiative was inaugurated today at the Serum Institute Head Office by Devendra Fadnavis, Chief Minister of Maharashtra in the presence of Kunal Kumar, Commissioner – Pune Municipal Corporation and other dignitaries.
At current estimates, over 1700 tonnes of waste is generated in the city of Pune of which 52-55% is wet waste in nature. When such wet food waste is segregated and removed separately at source, the rest of the inorganic waste like plastic, metal, paper, rags, etc. also can be scientifically processed and effectively recycled. This will ensure minimisation of land fill and free up urban land for more productive purposes.
Laying out his vision, Adar Poonawalla said: ‘Everyone feels sad when they see garbage and waste lying on our streets and want to do something about it; however, the solutions to these basic problems have been complex. Through this movement we have tried to develop a self sustained model. Under this initiative, we aim to cover cleaning of 300 km of roads running across municipal limits of the city in a phased manner.”
He further added, “Our aim is to make Pune one of the cleanest cities in India. We want to encourage citizens to drive this movement through active participation and appeal to them to segregate the waste at source into dry and wet waste and dispose only using waste bins.”
With an investment of Rs.100 Crore as CSR funding from Serum Institute of India and Adar Poonawalla, this movement will cover the city's network of roads in phases over the next three years. With a fleet of specially designed trucks and thousands of litter bins, this wet waste will be responsibly removed and processed in a state-of-the-art processing plant by Noble Exchange Environment Solutions - the technology & operations partner in this movement.
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