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Blue Star launches targets 12% market share of room ACs in FY17

India Blooms News Service | | Feb 04, 2016, at 12:37 am

Mumbai, Feb 3 (IBNS): Airconditioning and commercial refrigeration major, Blue Star Limited, has announced the launch of a new range of airconditioners.

Blue Star forayed into the residential segment in 2011 and has met with resounding success thereafter, year after year.

"Blue Star grew by 20% in the current financial year which is faster than the industry growth, and currently assumes a market share of 10%, in terms of value," a company statement said.

The company intends to continue its aggressive thrust in the room airconditioners market and aims to gain a market share of 12% in FY17, in terms of value.

#Blue Star # room ACs # FY17 target

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