First 'Apna SAIL Salem Stainless Shoppe' for kitchenware in Bengaluru

Under this initiative, SAIL has also appointed distributors at Salem, Bhadravati, Vellore, Kurnool and Kannur in South India.

Through these distributors, SAIL will set up a network of retailers to extend the reach of its high quality stainless steel kitchen and tableware collection closer to the household consumer.

These retail outlets shall be marketing the exclusive range of Salem Stainless kitchen and tableware products under the umbrella of the ‘Apna SAIL Shoppe’ brand of SAIL.

“A very large segment of Indian consumers is highly quality-conscious and is on the lookout for product attributes like design, finish, etc., for household products. SAIL’s range of stainless steel products come with an assurance of quality that its Salem Stainless brand has carefully nurtured over decades,” said Saswat Mukhopadhyay, General Manager In-charge of Special Steel Marketing in SAIL.

“SAIL would like that every Indian household should experience the ‘value for money’ that the Salem Stainless brand offers. We also have to create awareness about the need to buy quality stainless steel in view of the severe health hazards that arise from using inferior grades of stainless steel. We hope that through this initiative we will also be able to build awareness of customers on the various aspects of quality of stainless steel products,” he said.