Flipkart launches new private label Citron
The label, which includes a wide range of cooking utilities and grooming products, is the third private label to be introduced by the e-commerce marketplace.
The product range includes Citron electric kettles, sandwich makers, hand blenders and pop-up toasters. The personal healthcare category has Citron shavers and trimmers, hair straighteners and dryers.
With this launch, Flipkart now houses private brands in four of the industry fledging categories – Flippd in apparels, Digiflip in consumer electronics and now Citron in home appliances and personal healthcare.
Kalyan Krishnamurthy, SVP – Retail at Flipkart said “The launch of Citron is our next step in expanding the private labels offering at Flipkart. This enables us to offer our customers quality products at a great value for yet another category after lifestyle and tablets. In the next three months we will expand into selling various other products such as irons, induction cooktops, juicers, mixers etc.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
