Flipkart retains its leadership position as India’s most preferred e-commerce platform in the E-tailing Leadership Index
With an overall score of 95, Flipkart has been ranked ahead of players like Amazon (87), Snapdeal (66), Paytm (65) and Shopclues (59), in the second edition of the survey for the months of May-July 2016.
The quarterly survey was conducted among 3000 online shoppers across 30 cities (metro, Tier 1 and Tier 2) and was split between SEC A, B and C population, with equitable distribution of age group and gender.
The three pillars on which the overall performance of various etailers were decided in the study are - most trusted brand, best value proposition and great buying experience. Flipkart scored the highest in all the parameters.
Customers across India voted overwhelmingly for Flipkart for its superior product availability, variety, quality and also price competitiveness.
Also, Flipkart showed the highest improvement in customer experience which included web and app experience, delivery time, reverse pick up speed, customer support and ease of return.
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