Havells launches new range of switchgear products in eastern region

The company also announced its strategy to further strengthen its presence in Eastern region.

The new range will be priced between Rs 1300 to Rs 10,000.

The company said itwill soon launch a range of super-premium distribution boards with wood, marble and leather finish.

The new range of circuit breakers, christened as Euro-II is the first ever ‘Made in India’ MCB/RCCB from company’s portfolio as these are designed and developed by the R&D team of Havells in India.

“The new range of Euro-II circuit breakers is the first ever 100% made and designed in India, the product will be manufactured at our plant in Baddi, Himachal Pradesh. The new series will not only provides protection against overload, short circuit and electric shock but is also designed to be one of the most user friendly circuit breaker,” said Y K Gupta, Associate Director, Havells India Limited.

Discussing about the eastern region, he said, “The eastern region accounts for nearly 23 per cent of the total revenue of the company. Eastern region has always been one of the largest markets for Havells. We already have a strong distribution network and would further strengthen it by adding up over 100 dealers across the region.”

“We are expecting a growth of by 15-16% in the region by the end of this fiscal year,” he added.

The company aims at raising its circuit breaker manufacturing capacity to 150,000 poles a day. It currently produces 1, 00,000 poles a day.

Speaking at the launch, AV Jagdish, Vice President, Havells India Limited said,” Our new range of products launched today are designed and manufactured with world class standards. It signifies our in house R & D capabilities and technical knowhow and we are hopeful that the ranges will fulfill all the safety and aesthetic requirements of our customers.”