Idea records highest RMS growth in Q4FY15 & FY15, as per TRAI
Idea consolidated its position as one of the top 3 operators in India by growing at double the rate of industry growth in terms of gross revenue.
In Q4FY15, when the industry revenue grew at just 10.5% YoY, Idea witnessed a growth of 21% - the highest amongst all operators in India.
The company’s YoY gross revenue growth was nearly 20% in FY15, as against 10.8% of the total industry revenue growth.
Idea’s strong growth in RMS was driven by a nearly 30% increase in Incremental Revenue Market Share (IRMS) in FY15 on a YoY basis. The company had witnessed the highest growth in RMS in most of its leadership and profitable circles, in addition to increasing its market share in the new and emerging markets where Idea was a late entrant.
Speaking on the performance, Himanshu Kapania, Managing Director, Idea Cellular said, “Our commitment to grow both voice and data businesses, by investing in network infrastructure and spectrum acquisition, customer experience management, and brand building, has helped us further consolidate our position in a hyper-competitive market. Idea’s ability to remain focused on delivering shareholder value while keeping a customer centric approach, is what sets us apart.”
Idea’s global scale of operations, serves over 161 million subscribers, generating 2.06 billion minutes per day. The company is now expanding its 3G network, and plans to launch LTE based 4G services, to support the growth in demand for mobile broadband services in future.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
