Kotak Mutual Fund launches a digital campaign for investor education in the pandemic situation

Named #SapnoPeKoiLockdownNahiHota (there can be no lockdown on dreams), it has been launched through Kotak Mutual Fund’s ‘Let’s Plan’ educational online platform (www.kotakmf.com/letsplan).

With the help of content and an intuitive calculator, the campaign helps consumers to navigate through interim turbulences and continue to be on course of their financial journey to attain the financial goals that they want to achieve, the company said in a release.

Kotak Mahindra Asset Management Company Limited (KMAMC) - a wholly owned subsidiary of Kotak Mahindra Bank Limited (Kotak), is the Asset Manager for Kotak Mutual Fund (KMF).

Said Kinjal Shah, Head – Digital Business & Marketing, KMAMC, “After our award-winning “Talk to Mr SIP” campaign, #SapnoPeKoiLockdownNahiHota is a unique investor education initiative to help consumers plan their future even more meticulously in the new normal. With ‘Lets Plan’, our endeavour is to empower the investor with the tools and information that they need to plan their future with the proven power of SIP.”

While the content answers relevant questions like coping up with life even after losing a job or livelihood source, stop or continue with SIP in the given scenario, how to manage expenses and investments within the confines of salary and income etc., the campaign video to be played across digital platforms, captures the aspirations of consumers from different walks of life and depicts how ‘Lets Plan’ can help give shape to people’s dreams, step by step, according to the company.

The campaign has been conceptualized by digital marketing agency, Hyper Connect.