Mahindra First Choice Wheels inaugurates 1st authorized dealership in WB'S Hooghly
The new outlet, Car Palace is spread across 1500 sq. ft and is located at Dasghara, Hooghly. It was inaugurated by Sabyasachi Das, Zonal Manager-East, Mahindra First Choice Wheels Ltd. This is the company’s 33rd outlet in West Bengal.
“We are delighted to partner with Car Palace which is an established name in Dasghara. Their expertise and knowledge of the local market coupled with our innovative and industry first products and services will enable us to increase our customer base in the region. This is our first outlet in Hooghly and we look forward to expanding our strong franchisee network further,” said Sabyasachi Das.
“Mahindra First Choice Wheels enjoys strong brand equity in West Bengal as India’s pre-eminent multi-brand used car company. Car Palace will serve as a one-stop shop, offering customers a range of services, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Sadek Mallick, Car Palace
Mahindra First Choice Wheels’ footprint in the East currently encompasses 142 dealerships and it further plans to expand this number to 170 outlets by year end. Key focus areas include Barddhaman, Mednipur, Nadia, etc.
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