Mahindra unveils MOJO motorcycle logo
The unique and distinct logo has a sharp impactful design, with which Mahindra Two Wheelers aims to create a distinct identity for its premium motorcycle, an official statement said.
The logo was designed after extensive research into the needs and requirements of new age motorcycle enthusiasts.
The stylized font draws inspiration from the overall aggressive edgy styling of the Mojo, while the sharp lines and angular intersections highlight controlled dynamism. The smooth chrome casing lends a premium and exclusive quality that is an innate part of the MOJO’s persona.
The logo amalgamates the motorcycle’s bold predator styling and unparalleled performance with Mahindra’s DNA of being bold, tough and masculine.
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