Manpasand Beverages ties up with German wholesale major METRO Cash & Carry

Manpasand’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ will be available in all of METRO’s various outlets across India.

This tie up will facilitate the penetration of Manpasand’s flagship brand ‘Mango Sip’ into urban markets.  It will also give a boost to the recently launched ‘Fruits Up’ brand, which consists of a range of carbonated fruit drinks and premium fruit drinks in different flavours, primarily targeted at urban markets.

Speaking about this tie-up, Dhirendra Singh, Chairman & MD of Manpasand Beverages said, “In continuation of our urban markets expansion strategy, this is our first major tie up with an international retail brand. We have entered into this partnership to deepen our reach to potential business customers as METRO Cash & Carry works on an exclusive business-to-business wholesale concept. Mango Sip and Fruits Ups, in all existing sizes, will be available at all METRO outlets. We hope to deepen this partnership in future by offering our future range of fruit juice brands too.”