MFCWL honours dealers across India with Dealer Performance Excellence Awards
Anand Mahindra, Chairman, Mahindra Group, graced the occasion, along with Rajeev Dubey, President (Group HR, Corporate Services and After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd., Nagendra Palle, CEO, Mahindra First Choice Wheels Ltd. and Yatin Chadha, SVP, Mahindra First Choice Wheels Ltd.
These awards are part of MFCWL’s Dealer Performance Excellence Programme which seeks to recognise and reward its dealers based on overall operating performance across various areas of the business.
DPEP is an integral part of the MFCWL process and has been conducted every year since 2010.
"My congratulations to all our dealer partners receiving awards today. I am encouraged to see MFCWL continue on its growth path driven by the strength of its brand in the used car market. The company has grown in a very challenging environment, clear evidence of its value proposition and business model. With its continuous investments in technology and online products, MFCWL is also creating new markets with its innovations," said Anand Mahindra, Chairman, Mahindra Group.
“The DPEP process is the cornerstone of our business as it allows us to measure ourselves along with our dealer partners on how well we are delivering our customer value proposition through execution. As Mahindra First Choice Wheels scales rapidly (now nearing 400 outlets pan-India), the emphasis on exceeding customer expectations is going to be paramount. I am thrilled to see the progress we have made together, and I look forward to taking this relationship to even greater heights in the coming years,” said Rajeev Dubey, President (Group HR, Corporate Services and After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.
This year, MFCWL celebrated its F14 performance with 31 dealers who qualified for the awards
The 31 dealers received awards in several zones for Best Performance across the business experience and National X-Mart Performance. Focuz CarMart, Kochi was adjudged the Best Dealer overall, with Automaxx, Mumbai, Vashu Muzzafarpur and Car Choice, Delhi emerging as runners up.
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