Nissan declares global “Happy Bolt Day†campaign
The campaign, dubbed, “Happy Bolt Day,” will feature integrated content and a fan-led social media activation.
Launching on Thursday, fans around the world will be invited to imitate Bolt’s famous lightning bolt pose on social media via the hashtag #HappyBoltDay.
“Usain Bolt has been pushing the limits and daring to go further his whole career. We wanted to celebrate this special moment in time and find a way to thank Usain for everything he has done for his fans over the last eight years,” said Jonathan Adashek, Nissan’s chief communications officer.
Nissan also released the second and final installment of its “Bolt vs. Flame” film this week.
Released globally across Nissan channels after Bolt’s win on Sunday, the video shows the successful culmination of Bolt’s attempt to outrun his greatest challenger yet – fire.
A two-minute, documentary-style film released in July showed Bolt being challenged in a fictional “Fire Research Laboratory” to contend against the speed of a flame.
The video, filmed in Bolt’s home country of Jamaica, also shows the sprinter driving his custom Nissan GT-R painted in “Bolt Gold.”
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