Reliance partners with General Mills to bring Alan's Bugles to India

Alan's Bugles is a renowned international brand of corn chip snacks owned by General Mills. It is widely available in various global markets, including the UK, US, and the Middle East.

Alan's Bugles will be offered at a starting price of Rs 10 and will be available in different flavours, including Original (Salted), Tomato, and Cheese.

According to a statement by the company, the product will initially be introduced in Kerala and later expanded to other regions of India.

RCPL's FMCG portfolio now encompasses a range of brands, including Campa, Sosyo, Raskik, Toffeeman, Maliban Glimmer, Dozo, and more.

"We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience. We are excited to launch range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market," RCPL spokesperson said.

"General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe," said Sheshadri Savalgi, Finance Director at General Mills India.

For the fiscal year ending on March 31, 2023, Reliance Retail Ventures Limited (RRVL) reported a consolidated turnover of Rs 2,60,364 crore ($31.7 billion) and a net profit of Rs 9,181 crore ($1.1 billion).