Vodafone introduces Double Data Offer for its users
The smart phone market in Mumbai is on a continuous ascend, 82 percent of Vodafone’s user base in Mumbai has data enabled handsets. Data has been a key contributor to Vodafone’s popularity and growth in Mumbai.
Elaborating the benefits of the Double Data offer, Ishmeet Singh, Business Head- Mumbai, Vodafone India, said, “This Double Data offer is our way of gratifying our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet using Vodafone’s Faster Smarter, Better 3G service".
The Double Data campaign is spread over multiple media channels including TV, radio, digital and on ground initiative. Vodafone, Mumbai has also introduced a Vodafone Data Premier League contest, which has in built gratification offers for retailers driving sales of double data offer through the Vodafone’s 121 platform.
Ishmeet Singh added, " A host of data packs to cater to various customer categories and usage patterns are being offered. In line with Vodafone's signature style, we will also be going live with a creative campaign on Vodafone's Double Data initiative, beginning the first week of August".
Continuing with its endeavour towards improving overall customer experience, Vodafone India invested over Rs 1000 crores in Mumbai circle over 2014-2015 to strengthen its network by putting up over 950 new 3G sites and expand its retail footprint with the opening of 11 new Vodafone Global Design Stores.
Vodafone India which is one of the world’s largest telecommunications companies made its entry into Indian market in 2007, Vodafone today has carved a niche for itself in the highly price sensitive and competitive market, serving over 185 million customers.
Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution, backed up with a modern, technologically advanced network for both voice and data.
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