Vodafone ramps up network in MP, Chhattisgarh

Vodafone as part of an endeavour to be ‘Future Ready’ through closer engagement and enhanced customer experience has been focusing on the key areas of Customisation, Enhanced Connectivity and Retail.

Pursuing an accelerated growth strategy since April 2014, Vodafone has added over 500 new sites, 109 retail outlets and taken M-Pesa, its Mobile money transfer service, deeper into the migrant pockets to engage more closely with a diverse customer base in Madhya Pradesh and Chhattisgarh.

With this expansion, Vodafone now reaches out to customers in over 23600 towns and villages bringing them under the fold of superior connectivity and seamless service experience.

Talking about the initiatives taken by Vodafone to enhance customer experience, Manish Kumar, Business Head – Madhya Pradesh & Chhattisgarh, Vodafone India, said here Thursday: “Our investments over the past year have been directed at putting in place a network that our customers can rely upon, especially in the rural belt. Also, we have been expanding retail and distribution network to get closer to customers across urban and rural geographies. Additionally, Vodafone customers have the advantage of accessing a wide range of unique plans and offers structured to suit their individual needs, under our 121 service”.

B P Singh, Operations Director, West, Vodafone India, said: "The growing popularity of smart phones has led to a rise in demand for high speed data services. We see tremendous potential in this area and have been taking the lead in democratising data by hand holding customers on the ease and benefits of mobile internet usage. M-Pesa."

"Over the past year, we have also made deep inroads into the heartland of MP & Chhattisgarh, reaching out to the migrant pockets and highlighting the safety, speed and simplicity of transferring money through Vodafone M-Pesa.  Vodafone remains committed to continue investing in bringing the best in class, innovative, relevant, products and services to win customer delight in MP & Chhattisgarh.”

Vodafone now has over 7240 2G sites in MP & Chhattisgarh circle covering over 55 percent of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers and reaches out to additional 185 towns and villages.

Vodafone has been taking a series of ground level activities to increase awareness and adoption of data services. This has resulted in Data revenues rising significantly at a growth rate of 77% YoY. Data now contributes to 10% of total service revenues in the Circle.