Wipro launches solution with Informatica for Customer Relationship Management (CRM) Modernization

The partnership brings together Informatica’s data migration capabilities and Wipro's expertise in redesigning existing business processes, streamlining the IT ecosystem and deploying CRM applications in the cloud. This solution enables enterprises to reduce their operational costs and go-to-market time, while ensuring data quality.

Wipro's data migration solution framework, built with Informatica Cloud and enabled by a patented data migration reference architecture, allows enterprises to seamlessly transition from legacy systems to cloud CRM systems.

The framework comes with a set of pre-built tools, templates and methodologies that assists the transformation process and enhances the overall application capabilities. This solution aims to address the customers’ complete information lifecycle needs, such as master data management, data quality, data governance, data archiving and test data management (TDM).

Ronen Schwartz, Vice President and General Manager, Informatica Cloud said, “Every day, we work with enterprises who are looking to take customer experience to the next level through access to clean, connected and trusted data. An integral first step in this process is modernizing their legacy CRM systems. The solution Wipro has built with Informatica Cloud makes it easy for organizations to quickly and seamlessly move their on-premise CRM systems to the cloud, empowering them with great data for enhanced customer experiences.”

Anindya Chaudhuri, Global Practice Head, Cloud Application Services, Wipro Limited, said, “Consumers today are adopting cutting edge technologies, driving enterprises to become more agile and responsive to the changing business requirements. We believe that this CRM modernization solution will help organizations in their endeavour to modernize their legacy processes. Informatica Cloud offers simplicity, rapid deployment and the broadest range of connectivity with the Salesforce platform, making it a partner of choice for Wipro. We look forward to strengthening our relationship with Informatica for developing integration frameworks for other Cloud applications as well.”