August 15, 2026 03:29 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Ajit Doval breaks silence on Operation Sindoor in Discovery’s explosive new docuseries | Rahul Gandhi's 'mock hug' taunt sparks row; Centre stresses 'mutual respect' with Italy | Delhi on high alert: Bomb threat to High Court, airport and multiple locations ahead of I-Day | ‘Who are they to interfere?’: CJI Surya Kant slams Bar Council of India over NALSAR students’ enrolment row | 'Shows how low Congress has sunk': BJP slams Rahul Gandhi over Modi foreign policy jibe | From guns to glamour: Former women Maoists walk the ramp in Chhattisgarh | Netaji row: Suvendu Adhikari govt strips BJP MP Anant Maharaj of state honour | Sukhbir Badal attacked by Nihang Sikh with kirpan at Maharashtra gurdwara; assailant detained | ‘If you cannot do it, we will pass an order’: Supreme Court’s final warning to Centre on food labels | ‘Time to move on’: Bombay HC sends strong message in Vijay Mallya-bank dispute

Diwali brings ethnic extravaganza of men’s fashion

| | Nov 02, 2015, at 02:43 pm
Kolkata, Nov 2 (IBNS): Originating from the resplendent and extravagant look that the 'Maharajas' and 'Rajputras' used to carry during bygone eras, the mens' ethnic couture in India has evolved manifolds.

The clothing classics like Sherwani, Jodhpuri jackets, Kurtas still adorn men during festivities in India.

Diwali being one of the most widely celebrated festivals of India, is when even men would want to look their ethnic best and not just women.

22 year old student of Rabindra Bharati Universirty, Sourav Kumar Mondal says, "I love to sport the ethnic look whenever I get a chance. This Diwali I'm being very particular about my look. A Sherwani with pathani salwar is what in my mind for Diwali."

A 'sherwani' ensemble gives out a regal and suave look. One can never go wrong with a Sherwani. The classic sherwani look consists of a long embroidered kurta with churidar pants.The modern day sherwani can be shorter and can be sported with a 'salwar' or 'slim-fit' trousers or a dhoti.

One can always refer to the looks of various Maharajas from the pages of history. Short Jodhpuri jacket or an embellished Angarakha can be sported with a head gear, i.e, a 'Pagdi'. It is also trendy to go a bit quirky with the choice of color-combination. Geometric patterns and Neon colors are very much part of  the ethnic collections of various designers.

As important as it is to look really stunning, it is also about being comfortable and being subtle. Nothing over-the-top is ever easy on the eyes.

It is important to first understand one's physique and body structure before deciding on an ensemble.

Sourav added, "The Raymond Shop in Poddar Court has a pretty decent collection of ethnic fabrics. Raymond has never disappointed me when it came to clothing, whether ethnic or casual. I might also try their ethnic jackets this time."

Primarc Group’s Raymond Shop, Poddar Court is the only national master franchisee for Raymond Group with a strong presence in Eastern India. Other stores include Essence and Color Plus. There are 36 other Raymond stores across eastern India under Primarc.

Primarc Group has also innovated the idea of Raymond Made-to-Measure store for the first time in Kolkata, a service of premium clothing that allows customer to ensemble by bringing together their own personal taste.

There are currently two Made-to-Measure stores. One such store is in Forum Courtyard  and another at Quest Mall which has opened recently.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.