Hisense unveils U7SE 144Hz ULED Mini-LED TV lineup, promises AI-powered picture performance

Designed to deliver unparalleled picture precision, immersive audio, and next-generation gaming performance, the new range brings together cutting-edge display technology and intelligent AI processing for a truly elevated viewing experience at an accessible price point.

At the heart of the series lies Hisense's advanced ULED MiniLED technology, delivering exceptional contrast, deeper blacks, and striking clarity. Featuring Full Array Local Dimming with precise backlight control, the TVs intelligently adjust brightness across multiple zones to reproduce remarkable depth, detail, and realism in every scene.

Combined with Hi-QLED Colour technology and enhanced brightness capabilities, the U7SE ensures lifelike visuals with superior color accuracy and contrast performance that stay true to the creator's intent. Complementing this visual excellence is a sleek unibody slim design, crafted to blend seamlessly into modern living spaces while maximizing screen immersion.

Built for high-performance gaming, the U7SE series features native 144Hz refresh rates, ensuring ultra-smooth gameplay with minimal motion blur and low latency. The lineup also introduces a native 165Hz Game Mode on 100-inch models, along with VRR support and HDMI 2.1 connectivity, enabling a seamless and responsive gaming experience for next-generation consoles.

Powering every frame is the Hi-View AI Engine, Hisense’s proprietary processor that intelligently optimizes picture quality, contrast, and color in real time. The Hi-View AI Engine Pro, available in 100-inch variants, further enhances clarity and detail, ensuring every scene is displayed with cinematic precision.

Delivering a powerful and immersive audio experience, the TVs feature a built-in subwoofer tuned by Devialet, producing deep bass and rich, room-filling sound that complements the stunning visuals and eliminates the need for external audio systems.

The new lineup is powered by VIDAA Smart OS, offering a seamless, fast, and secure user experience. Additional features include Hi-QLED Colour with Pantone Validation for true-to-life colors, a comprehensive HDR suite including HDR10+ Adaptive, Dolby Vision IQ, and Filmmaker Mode, an AI RGB Light Sensor that optimizes picture settings based on ambient lighting conditions, and hands-free voice control for effortless interaction.

Commenting on the launch, Pankaj Rana, CEO, Hisense India said, “With the U7SE ULED Mini-LED series, we have combined Full Array Local Dimming, AI-powered picture optimization, immersive audio, and next-generation gaming technologies to unlock the full potential of MiniLED."

"Designed for discerning Indian consumers, the U7SE series reflects our commitment to delivering genuine innovation, trusted quality, and world-class performance that is accessible to more households across the country," Rana said.

The Hisense U7SE ULED Mini-LED TV will be available starting at an introductory price of INR 63,990, across screen sizes of 55”, 65”, 75”, 85”, and 100”. It will be accessible through leading offline retail partners including Satya, Nandilath, MyG, Great Eastern, Patra Electronics, and Khosla, among others.