August 15, 2026 02:47 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Ajit Doval breaks silence on Operation Sindoor in Discovery’s explosive new docuseries | Rahul Gandhi's 'mock hug' taunt sparks row; Centre stresses 'mutual respect' with Italy | Delhi on high alert: Bomb threat to High Court, airport and multiple locations ahead of I-Day | ‘Who are they to interfere?’: CJI Surya Kant slams Bar Council of India over NALSAR students’ enrolment row | 'Shows how low Congress has sunk': BJP slams Rahul Gandhi over Modi foreign policy jibe | From guns to glamour: Former women Maoists walk the ramp in Chhattisgarh | Netaji row: Suvendu Adhikari govt strips BJP MP Anant Maharaj of state honour | Sukhbir Badal attacked by Nihang Sikh with kirpan at Maharashtra gurdwara; assailant detained | ‘If you cannot do it, we will pass an order’: Supreme Court’s final warning to Centre on food labels | ‘Time to move on’: Bombay HC sends strong message in Vijay Mallya-bank dispute
Pravasi Rajasthani Divas
Sundeep Bhutoria delivering his speech at the Pravasi Rajasthani Divas at Jaipur Exhibition and Convention Centre (JECC)

Jaipur: Cultural activist Sundeep Bhutoria calls for Social Investment Policy for Non-resident Rajasthanis at Pravasi Rajasthan Divas

| @indiablooms | Dec 12, 2025, at 07:50 pm

Emphasising the need for a framework that recognises the emotional and cultural commitment of Non-Resident Rajasthanis (NRRs), a call was made for the Government of Rajasthan to introduce a dedicated Social Investment Policy - one that encourages contributions towards preserving ancestral havelis, supporting schools, hospitals, heritage assets and community initiatives, beyond the scope of industrial investment.

This appeal was made at the Pravasi Rajasthani Divas today by Kolkata-based culturalist, author and social worker, Sundeep Bhutoria. The event was held at the Jaipur Exhibition and Convention Centre (JECC).

Bhutoria was invited by the Government of Rajasthan as a State Guest to speak in the session - “From Roots to Routes: Transforming the NRRs into Tourism Ambassadors”.

He said that NRRs share a deep emotional bond with their homeland, and this connection is what brings them back time and again.

Sundeep Bhutoria delivering his speech at the Pravasi Rajasthani Divas as an invited State Guest of Government of Rajasthan

“We are not the State Government's Vote Bank. We are ambassadors of Rajasthan’s culture, tourism and heritage, no matter where we live,” he said, highlighting how traditions like wearing poshaks and safas continue across the globe.

He suggested establishing a Public Private Partnership (PPP) model with companies, organizations and individuals to operationalise tourism desks and information centres, many of which currently function without personnel.

Commenting on Rajasthan’s rising popularity as a film destination, Bhutoria said that despite the state being one of the world’s most majestic shooting locations, it lacks a dedicated film studio.

Cultural activist, Sundeep Bhutoria, at Pravasi Rajasthani Divas in with Ms Diya Kumari, Deputy CM, Rajasthan, ministers Jhabar Singh Kharra and Joraram Kumawat

While films are shot here, post-production teams still need to travel to cities like Mumbai.

He expressed hope that the New Tourism Policy unveiled today will finally address the long-pending need for a dedicated film studio in Rajasthan.

The event was graced by Minister of Culture, Government of India, Gajendra Singh Shekhawat; Chief Minister of Rajasthan, Bhajan Lal Sharma; Rajasthan Deputy Chief Minister, Diya Kumari ; Urban Development & Housing Minister, Government of Rajasthan, Jhabar Singh Kharra; Animal Husbandry Minister, Government of Rajasthan, Joraram Kumawat,  Former Member of Rajya Sabha, Onkar Singh Lakhawat, Managing Director, India Tourism Development Corporation, Mugdha Sinha and  Add chief Secretary of Tourism, Government of Rajasthan Praveen Gupta

Bhutoria has served as the Secretary of the Kolkata Chapter of Rajasthan Foundation for over 10 years.

Chief Minister of Rajasthan, Mr Bhajanlal Sharma, with Minister of Culture, Government of India, Gajendra Singh Shekhawat and Deputy Chief Minister, Diya Kumari, at the Pravasi Rajasthani Divas in Jaipur

He has been an active promoter of cultural activities across India as well as in Rajasthan and Jaipur.

As the Managing Trustee of the Prabha Khaitan Foundation, he has played a key role in taking Indian art, literature and culture beyond India to Europe, the United States and West Asia. He is also dedicated to the preservation and popularizing of Indian folk arts and cultural heritage.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.