Paayel launches Upananda store in Kolkata

The collection comprises of free flowing saris, dress materials and kurtis with enticing patterns, appealing colours and eye pleasing embellishments which will raise your fashion quotient.

The fabrics are mainly handloom, jute silk, chiffon, georgette, dupion, ghicha, crepe and raw silk. The colour palette here are neon colours with pastel shades so that people of any age can wear it
Speaking on the occasion, Debjani Mookherjee, spokesperson from Upananda, said, “We wanted to start something which can empower us to help few more under-privileged women who are actually struggling to get a better life. So the story of Upananda begins here. The more we succeed more we are empowered to help them and that’s we call “Joy of our Soul”. We are associated with NGO “Dakshini Prayash” and have trained many under-privileged women to work for us when their kids are being taught in the free schoolThis fashion store “Upananda” with a noble cause is our gift to the city of Kolkata.”
Actress Paayel Sarkar said, “I am really happy to be associated with this fashion brand Upananda, which displays beauty with a noble cause. I am also in all support for women empowerment. The collection are really beautiful and I plan to pick up some stuff for myself”.