February 03, 2026 07:56 pm (IST)
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Hamdard introduces RoohAfza Fusion
Hamdard Laboratories India enters the ready-to-serve beverage segment with the extension of their 100-year old iconic brand RoohAfza. At an event held in Kolkata recently, Hamdard launched “RoohAfza Fusion†for its consumers, after a phenomenal test market exercise. RoohAfza Fusion is a combination of RoohAfza with pure fruit juice. In addition to the product concept the product formulation too is quite unique & comes from the Herbal/ Unani roots of RoohAfza. Images by IBNS
Hamdard Laboratories India enters the ready-to-serve beverage segment with the extension of their 100-year old iconic brand RoohAfza. At an event held in Kolkata recently, Hamdard launched “RoohAfza Fusion†for its consumers, after a phenomenal test market exercise. RoohAfza Fusion is a combination of RoohAfza with pure fruit juice. In addition to the product concept the product formulation too is quite unique & comes from the Herbal/ Unani roots of RoohAfza. Images by IBNS
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