October 09, 2026 06:33 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
‘Bold and inventive’: Canadian poet Anne Carson wins 2026 Nobel Prize in Literature | ‘Attempt to destabilise world’s largest democracy’: 42 retired judges rally behind Gyanesh Kumar over ‘vote chori’ row | ‘Vote chor, gaddi chod’: Dhruv Rathee, Prakash Raj join Bengaluru protest against Gyanesh Kumar | India condemns Houthi attacks on Saudi airports, calls targeting of civilian infrastructure unacceptable | Dalal Street bloodbath: Investors lose Rs. 8 lakh crore as Sensex crashes over 1,000 points | Amazon layoffs hit India, US and UK: Fresh job cuts rock e-commerce giant amid festive shopping season | Bollywood mourns Nana Patekar: Anupam Kher, Akshay Kumar, Jr NTR, Suniel Shetty pay emotional tributes | ‘He was never wavering while expressing his opinions’: PM Modi mourns Nana Patekar | Nana Patekar dies at 75: Veteran actor suffers cardiac arrest at Goa home | RBI shocks borrowers with first repo rate hike since 2023; rates raised to 5.50%

Bollywood star Priyanka Chopra named as Assam tourism brand ambassador

| | Dec 20, 2016, at 01:56 am
Guwahati, Dec 19 (IBNS) : Assam government on Monday said that Bollywood star Priyanka Chopra would be the brand ambassador of Assam tourism for next two years.

During a press conference, Assam tourism minister Dr Himanta Biswa Sarma said that the state government has signed a two-year agreement with Priyanka Chopra.

“We also approached Cricket Maestro Sachin Tendulkar, but he refused. After that, we touched with Priyanka and approached to promote Assam tourism globally and she agreed,” the Assam minister said.

The Assam minister also said that Priyanka will arrive in Guwahati on Dec 24 and took part at a International tour operators conclave.

Sarma further said that the two-year agreement with Priyanka is free of cost.

“But we will pay her during shooting session,” Sarma said.

“We will go to nations like US, UK, Germany and Japan to promote Assam tourism globally,” the Assam minister said.

 

(Reporting by Hemanta Kumar Nath)

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.