March 20, 2026 06:16 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Mamata unveils TMC candidate list for Bengal polls; to face Suvendu in Bhabanipur | ‘Not a one-day battle for me’: Mamata Banerjee on facing Suvendu Adhikari in Bhabanipur | Mamata vs Suvendu: Bhabanipur set for high-voltage showdown | Barbaric: India condemns Pakistani airstrike on Kabul hospital | Middle East conflict: Israel says it killed key Iranian commander during overnight strike | Middle East on edge: Kataeb Hezbollah commander Abu Ali al-Askari killed | Middle East on edge: Kataeb Hezbollah commander Abu Ali al-Askari killed | Afghanistan claims Pakistani airstrike on Kabul hospital left 400 killed, Islamabad denies | ECI orders major reshuffle in Bengal police brass a day after poll announcement | 10 patients killed in fire at SCB Medical College Hospital in Cuttack; staff injured
Varanasi
Mahesh Babu in 'Varanasi' poster. Photo: Mahesh Babu/X

Mega deal! Rajamouli’s Varanasi inks global brand integration pact with SkyBlue Cinematix

| @indiablooms | Mar 11, 2026, at 02:45 pm

Hyderabad/IBNS: In a major brand collaboration, S. S. Rajamouli's upcoming film Varanasi has struck a deal with SkyBlue Cinematix, the entertainment and content integration division of Malaysia-based SkyBlue Group, media reports said.

Under the agreement, SkyBlue Cinematix has secured the exclusive worldwide rights for brand integrations in the film, which is slated for release next year.

Varanasi is an upcoming large-scale action-adventure directed by the acclaimed filmmaker Rajamouli.

The film reportedly stars Mahesh Babu, Priyanka Chopra Jonas, and Prithviraj Sukumaran, and is being mounted as a global cinematic project blending mythology, adventure, and international storytelling.

Expected to release worldwide on April 7, 2027, Varanasi is being planned as one of the most ambitious Indian films, backed by a massive budget and global distribution.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.