Multi-Screen Media ushers in a new brand of sports programming with the launch of SONY KIX

The channel is MSM’s second foray in sports after a successful outing with SONY SIX, one of the country’s leading sports broadcasters.

As part of its line-up, KIX will air the Pepsi IPL, the Ultimate Fighting Championship (UFC), Australian Open Tennis Championship, National Football League (NFL), Rugby World Cup 2015, premier fight sports properties such as Glory World Series and CSI Boxing alongside some marquee events in football and rugby.

Speaking at the launch of KIX, NP Singh, CEO, MSM commented, “Sports has always been a core focus for us right from our early days. Our entertainment and movie channels such as SET, MAX and PIX have also, over the years, broadcast some of the landmark sports events both in India and internationally. While the resounding success of SIX in less than 3 years was a deciding factor to launch KIX, there was also this need to cater to the clear demand seen in the market for largely, alternative sports programming.  KIX promises to be a great addition to our mix of channels and will go on to complement SIX in more ways than one with exciting and iconic properties such as Pepsi IPL, UFC and NFL among many others.”

One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu. 

The telecast will be in conjunction with that of SIX and MAX, which will show the tournament in English and Hindi, respectively.

Prasana Krishnan, Business Head, SONY SIX and SONY KIX said, “SONY KIX will not only be an extension of our sports portfolio but it also serves as an opportunity for us to expand the sports viewership in the country. We have already acquired and have a very strong portfolio of rights including to some of the major sports hitherto unseen on Indian television. We will continue to build on this and expand our range of offerings. ”