December 24, 2025 05:06 pm (IST)
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Singer Shalmali Kholgade goes digital
Mumbai, July 2 (IBNS): 'Main Pareshan' and 'Balam Pichkari' singer Shalmali Kholgade, who is best known as the voice behind Bollywood chartbusters, is on a roll as she is all set to create waves on the digital platform by launching her YouTube channel-Shalmali's Den in association with PING Network.
The channel will feature Shalmali’s musical journey, soulful medleys and crazy jam sessions. In addition to this, the videos will also feature her love for travelling, knitting, craftwork and much more apart from her passion for music.
Exciting about her magical journey in the digital space, Shalmali Kholgada said, “Today having presence on digital platform helps an artist reach out to millions of viewers from across the globe. I feel it is important for an artist to connect with fans and through my YouTube channel I would like to share my experiences, passion for music and the madness around me. I am thrilled to be associated with the talented and enthusiastic team of PING who understand the pulse of digital platform.”
Speaking on this association, Anagha Rajadhyaksha, Director-Acquisitions, PING Network, said “At PING, music is a relatively new category that we’ve venturing into and are excited at exploring further possibilities. It gives us immense pleasure to be associated with someone as talented as Shalmali. She’s young, driven and has a great fan following in the digital space. There’s a huge demand for content around music and we hope to provide viewers with the best available talent and content.”
With over 650 channels it has several premium talents such as Atul Kasbekar, DJ Suketu, Ayaz Menon, Yasmin Karachiwala across genres like music, entertainment, food, fashion health, fitness, lifestyle, education, gaming and technology among others; and other leading YouTube creators. Some of the channels include Designer’s diary, Skinfiniti, Bollywood Dance, the MJ show, Breadception, Tamil Gaming and India Music Network.
A premium content network, PING Network today is grossing over 18 million views a month, with a community of over 1 million loyal viewers across the network. Ping is focussed on the knowledge, utility and news spaces, creating and building one of the largest television networks for Digital audiences.
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