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ICC announces Mondelez International as official confectionery partner for Cricket World Cup

| | Feb 13, 2015, at 08:09 pm
#ICC announces Mondelez International as official confectionery partner for Cricket World Cup
Melbourne, Feb 13 (IBNS): The International Cricket Council (ICC) on Friday announced Mondelēz International in Australia and New Zealand as the Official Confectionery Partner with the ICC Cricket World Cup 2015.
The ICC Cricket World Cup 2015, together with brands Cadbury, The Natural Confectionery Co., Pascall and Sour Patch will be celebrated in retail outlets in Australia and New Zealand, connecting fans’ passion for cricket with the popular confectionery brands.
 
Campbell Jamieson, ICC General Manager – Commercial, said: “We are pleased to partner with such an established brand as MondelÄ“z International for the forthcoming ICC Cricket World Cup and we are confident that fans across Australia and New Zealand will enjoy their products across all 14 stadia at the game’s most prestigious 50-over event.”
 
Sarah Calman, Manager Strategic Partnerships & Events ANZ MondelÄ“z International said, “We are proud to be associated with this event and excited about the opportunity to bring our brands and consumers together via one of the most highly anticipated sporting events in the world.”
 

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