ICC holds Cricket World Cup 2015 Commercial Partner Forum

The Forum brought together ICC’s major commercial partners –STAR Sports, Super Sport, BSkyB, ESPN, Fox Sports Australia, Sky TV New Zealand, Channel Nine, Reliance, LG, Pepsi, Emirates, Reebok, Castrol, MoneyGram, Hyundai, CUB, DM, Treasury Wines, local governments from the 14 cities – as well as its main suppliers and service providers.

During the day-long session, the ICC shared its detailed plans for the ICC’s pinnacle ODI format event with its commercial partners and included presentations on event operations and promotion, broadcast production plans, digital and social media strategy, sponsor and host city activations, signage, travel packages and merchandise. The tournament will be staged in Australia and New Zealand from 14 February to 29 March.

As many as 120 representatives of the ICC’s partners from all over the world as well as Host City delegates and members of the Local Organising Committee (LOC) attended the Forum.

ICC General Manager – Commercial, Campbell Jamieson, reflecting on the Forum, said: “This was the largest attended commercial partner forum ever staged and provided an opportunity to engage and to share and discuss preparations and planning for the ICC Cricket World Cup 2015.

“ICC’s relationship with its commercial partners has grown from strength to strength with the delivery of each event. Instead of looking at the ICC Cricket World Cup 2015 as the last event of the current cycle, we are approaching it as what we hope will be the continuation of our partnership into the next commercial rights cycle.”

ICC Chief Executive David Richardson also attended the Forum and later said: “The ICC Cricket World Cup is returning to Australia and New Zealand for the first time in 23 years and already the excitement and expectation is building towards what we are confident will be a most memorable event.”