IPL contributes INR 11.5 billion to India’s GDP: Suggests KPMG survey
In 2015, BCCI undertook an assessment of the economic impact generated by the hosting of the Indian Premier League (IPL) 2015 season on the economy of India.
BCCI appointed KPMG Sports Advisory Group to undertake the survey.
IPL matches directly affected the economy of India in a variety of ways. With key stakeholder groups i) participating franchises ii) organizers, and iii) spectators contributing in various ways through employment and purchasing.
The total economic output associated with IPL matches in India for 2015 is estimated at INR 26.5 billion (USD 418 million). This is the aggregate value of all transactions that took place as a direct, indirect or induced effect of the economic activity of the 2015 matches. Hosting an IPL match also adds value and revenue to the economy of the state.
The 2015 season, saw around 20% of attendees visiting from cities other than the host city. Also notable were international visitors primarily from the United Kingdom, Australia and South Africa.
The study also highlighted the impact to India, beyond economic impacts that are generally measurable in financial terms. The key benefits and opportunities identified were: employment generation across sectors; tourism development to ensure India maintains its position on the global sporting map; support of tier 2 cities providing key media exposure and development of cricket and sport participation across India.
Chairman of the IPL, Rajeev Shukla said, “It is inspiring to know that IPL has had such a positive impact on India’s economy; the contribution of INR 11.5 billion to India’s GDP through a 60-day event is surely testament to the tournament's success. We look forward to redefine these benchmarks through the upcoming seasons of the IPL and empowering the nation’s economy through our future endeavours.”
Expressing happiness on this survey, Honorary Secretary of the BCCI, Anurag Thakur said, “KPMG’s economic impact study highlighted not only IPL’s significant contribution to India’s GDP but also the positive effect on employment generation across various sectors, tourism development, upliftment of the tier 2 cities through media exposure and development of cricket and other sport participation across India.”
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