nexGTv bags IPL live streaming mobile rights
The users of the mobile TV app will now be able to enjoy all the Pepsi IPL action on their handsets.
Moreover, DigiVive, the data VAS provider in the fast emerging infotainment and the data MVAS industry, has partnered for content with Times Internet, the digital arm of the Times of India Group.
Apart from all the matches, the users will also be able to watch match repeats and highlights as all this will be available in the Video-on-Demand section.
The Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv and hence users can simply subscribe to these packs.
According to the officials, nexGTv mobile TV service is very popular among the users with 17 million downloads.
On an average, there are 30000 downloads each day. At present, nexGTv users have access to a range of over 150 channels with plethora of features like – replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and much more. The service was a hit among the people, even during the previous Pepsi IPL season as it attracted huge traction during that time, the officials said.
G.D. Singh, Director, DigiVive said, "We are contended to offer the live streaming of all the matches of Pepsi IPL 2014 to our users second time in a row. Cricket is a religion in India and there are a lot of emotions involved with the sport. This is our one step towards our commitment of offering the best-in-class content. We have witnessed immense success during the last Pepsi IPL seasons too and are very bullish this time again."
On the tie-up with Times Internet, Harshavardhan T, Business Head – IPL, said, "Pepsi IPL is a huge sporting extravaganza and has huge viewership. The viewership is increasing on various forms and on various platforms. We are really excited that we have tied up with nexGTv. This partnership will enable an even larger reach for this cricketing tournament."
nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24x7 customer care support call center makes it very unique from other prevailing mobile TV services in India.
It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more.
Also, it offers best of content with the top channels such as Sony bouquet, India Cast, Aaj Tak, Asianet, Raj Channels etc.
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