Canada: Toronto Public Health launches this year's condomTO campaign, entitled Life in the Bowl
Toronto, Feb 15 (IBNS): Toronto Public Health (TPL) launched has this year's condomTO campaign entitled Life in the Bowl, to coincide with Valentine's Day, to help promote safer sex and reduce stigma around condom use, media reports said.
This campaign, in the form of an animated series, portrays the imagined lives of condoms waiting to be selected for use.
"We're excited to launch this new campaign that targets youth and is intended to get people talking about and increasing condom use," Dr. Eileen de Villa, Toronto's Medical Officer of Health was reported to state. "This campaign uses a lighthearted and creative approach to promote positive sexual health as a part of good overall health in an engaging and fun way."
Condoms reportedly are one of the most effective ways to reduce the risk of sexually transmitted infections and unplanned pregnancies.
TPL, as part of its sexual health promotion mandate, had reportedly promoted and distributed condoms to community agencies and health organizations across the city since 1983.
The&Partnership Toronto, a modern communication agency, with 1,500 employees in 56 offices across 25 countries had used a strategic approach and creative concept for the Life in the Bowl series in develoing the 2018 condomTO campaign .
(Reporting by Asha Bajaj)
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