January 28, 2026 10:03 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'None will be harassed': Dharmendra Pradhan breaks silence as UGC rules trigger student protests | Massive student uprising rocks Modi govt over new UGC rules on caste discrimination | Ajit Pawar no more: Maharashtra Deputy CM dies in Baramati plane crash | India, EU sign historic trade deal | ‘Dear Indian Friends’: Macron’s Republic Day message to India melts hearts | ‘Dhurandhar’ actor Nadeem Khan arrested in rape case; housemaid alleges abuse on marriage promise | Non-Hindus may no longer be allowed in Badrinath and Kedarnath — temple committee confirms | ‘No less than a concert’: PM Modi lauds India’s new bhajan club culture among Gen Z | Constitution ‘sacrosanct’ to PM Modi: Shashi Tharoor’s statement sets political chatter ablaze | A little piece of Greenland': Elon Musk takes a dig at Trump's Board of Peace at Davos
Kolkata
Photo: By Special Arrangement

Kolkata: Ahiritola Yubak Brinda invites Auram to make jewellery for Ma Durga and her family

| @indiablooms | Sep 21, 2025, at 12:11 am

Auram, a boutique jewellery brand founded by Bhramar Mallick, which officially made its presence early this year, has been invited by one of the biggest Puja Associations of Kolkata, Ahiritola Yubak Brinda, to make the jewellery for Ma Durga and her family this year.

The theme of the jewellery design for Devi Shakti is Roshnai.

The boutique spokesperson said: "We chose Lotus as it represents our native Bengal and because of purity and spiritual Growth."

"The lotus remains pure and untouched by the mud. It grows in symbolizing how a devotee can remain spiritually pure while living in the material world," the spokesperson said.

"Holding the lotus, Durga drives away fear and offers spiritual liberation to her devotees," the spokesperson said.

The flower's pristine beauty, blooming from the mud, represents enlightenment and spiritual awakening.

The design has been named as Roshnai because of it’s light and colour.

The major ornaments are:

Jorowa Gahana / Joroya Gahana → Jewellery with stone inlay work, often with
colored stones or glass, handed down as family heirlooms.

Tikli: Forehead ornament with red/green stones.

Nath: Nose ring sometimes set with pearls or rubies.

Chur / Bala / Kankan: Bangles, often heavy gold with inset stones.

Chandmala & Hansuli: Neckpieces with crescent or half-moon motifs, stone inlays, and embossed gold work.

Lastly, the jewellery represents Shakti though Shiva.

Shiva: Represents pure consciousness, asceticism, stability, and cosmic
stillness.

Shakti (Durga, Kali, Parvati): Represents energy, creation, fertility,
movement, and dynamism.

Together, Shiva–Shakti embody the balance of masculine and feminine forces in
the universe. On the basis of that we made Motifs.

Trishul (trident): Shiva’s weapon, sometimes stylized into earring or pendant
designs.

Third Eye / Tilak motifs: Forehead ornaments (Tikli/Tikka) often symbolized
divine vision.

Lotus: Shakti’s seat, widely used in pendants and bangles.

Snake motifs: Shiva’s adornment, found in anklets or bracelets.

Rudraksha beads (linked to Shiva’s tears) as malas (necklaces) or in bangles

The entire process of adorning the jewellery on Ma Durga along with Lakkhi, Saraswati, Ganesh and Kartick and Shiva was done as a part of an event which held on Friday at Ahiritola Yubak Brinda.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.