Amitabh Bachchan likely to be appointed new brand ambassador of Incredible India today
Reports said Bachchan, 73, is to receive a letter on Friday.
Aamir Khan, his junior colleague in the Bollywood industry, was the brand ambassador for the campaign. But he was removed on Wednesday amid reports that he was being punished for speaking out against the alleged religious intolerance in the country.
The government, however, reasoned that Aamir Khan featured in the Incredible India campaign through an ad agency, McCann Erickson, whose contract with the government had expired.
Khan, who had been the campaign spokesperson for 10 years said on Thursday, "It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services."
"Whether I am brand ambassador or not, India will remain Incredible, and that's the way it should be," he said.
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